Since 1945, The Southern Co., Inc. has been serving the petroleum and industrial equipment industry. Originally, a division of the Dover Lift Company, we have since grown and expanded our areas of expertise. Today, SoCo's primary focus is petroleum and industrial equipment sales, service and construction. We represent some of the world's leading manufacturers of retail and commercial dispensing equipment, lubricant supply systems, under and aboveground storage tanks, air compressors, and point of sale devices. Our primary marketing area is within a 150 mile radius of Memphis. We are able to serve customers in Tennessee, Arkansas, Mississippi, Missouri, Alabama, Louisiana, and Kentucky. While we may have grown over the years, we have maintained our commitment to innovation, technology and most importantly customer satisfaction. We are situated on three acres with over 30,000 square feet of space. As a customer or even a prospective customer, you are more than welcome to drop in anytime to see our facility and meet our staff.